Years
2009-2010
Institution
Mexican Cultural Institute
I served as a freelance exhibition designer for an exhibition of contemporary fine art pottery, based on Indigenous precedents, from a northern Mexican city.
What I Did
Organized content
The staff gave me a list of the items the exhibition’s curator had selected, along with a list of case bases and vitrines. I created a numbering system to match bases, vitrines, and items, and laid them out in a floorplan based on how the curator desired to organize the material.
Designed graphics
Created wall panels and object labels, adapting the curator’s messaging and laying out the design.
Designed a student activity
I created a student scavenger hunt through the exhibition.
Designed advertising
I designed advertising for this and subsequent exhibitions.
The Results
From a list of objects, case bases, and vitrines that the client provided, I created a numbering system and gallery layout.
I created a graphic panel that explained how artists created the pottery that visitors saw in the exhibition.
I also made a handout with the same information for visitors to take away.
The exhibition featured the pottery and accompanying graphic panels. I adapted curator-provided text and designed the panels.
I created an activity for children.
Based on a design scheme created by a Mexico City graphic design firm, I created advertising for the exhibition.
The Mexican Cultural Institute subsequently hired me to design banners and advertising for other exhibitions.